28 Feb 2020 --- In a bid to find a regional recycling solution to plastic waste in the South West of England and South Wales, UK, waste management company Viridor hosted a conference called Rubbish to Resource in Bristol yesterday. At the event, Phil Piddington, Viridor Managing Director, introduced an initiative designed to ensure that all plastic consumed in the region, from kerbside local authority collections, beach cleans and litter picks, is sent to companies capable of recycling it. Viridor has long advocated for closer collaboration between institutions and recycling companies, as it underscores “single-use and throwaway culture” as the root cause of packaging’s environmental scourge.