At Pack Expo 2024 in Chicago (November 3–6), we sat down with Don Sparaco, president of Smurfit Westrock’s corrugated packaging division for North America. We discuss how the company’s history is changing amid its recent merger, customer demands in the US, automation and new product innovations that are meeting current market challenges. Sparaco joined Smurfit Westrock in 2009 in the manufacturing services arena, first as vice president of manufacturing services. He spent six years in that role integrating what at the time was Smurfit Stone (in 2011) and then became a leader for eastern and central regions.