15 Jun 2023 --- Research commissioned by Aquapak with 150 packaging producers and users from the UK, Italy and Germany has revealed that a majority (85%) believe the recycling targets for the European Commission’s Packaging and Packaging Waste Directive (PPWD) are achievable, but 64% of respondents said the directive’s most significant barrier is the lack of alternative, easy-to-recycle materials. Aquapak echoes the surveyees in that the packaging industry needs to look to create different materials for solutions. Meanwhile, half of the survey respondents said working with alternative materials is too expensive.