20 Aug 2021 --- Front-of-pack designs can elevate F&B products to stardom or relegate them to obscurity on increasingly competitive retailer shelves. PackagingInsights speaks with designers from creative agencies Landor & Fitch, Pearlfisher and ROOK/NYC to discuss how artistic design can be used as a commercial tool to connect consumers with packaged products and establish brand loyalty. They debate the dangers and opportunities in modernizing a brand’s identity as well as the pros and cons of popular minimalist packaging designs.
