19 May 2022 --- UK businesses must prepare now for incoming packaging reforms and make evidence-based decisions to support the emerging circular economy, argues Jane Bevis, executive chair and director at OPRL (The On-Pack Recycling Label). Ahead of Packaging Innovations 2022 next week in Birmingham, UK, we sit down with Bevis to discuss how OPRL’s world-leading labeling system can support the ambitions of the recently-introduced UK Plastic Packaging Tax with data-driven insights. We also discuss the impacts of the COVID-19 pandemic on consumer recycling behavior and spotlight some of OPRL’s latest achievements.