21 Feb 2023 --- At this year’s Packaging Innovations trade show in Birmingham, UK, fewer paper and cardboard-based companies were present than in previous years. Plastics manufacturers, however, were on full display. We discuss how this could be a sign of tightening legislation against greenwashing, a continued move toward fiber-based solutions and an answer to consumer demand for non-fossil fuel-based solutions. PackagingInsights speaks with Paul Foulkes-Arellano, circularity educator at Circuthon consulting, who says the strong smell of plastics throughout the tradeshow hall reflects how the packaging industry is changing.