The UK’s new EPR legislation is transforming the packaging industry by driving companies toward more sustainable practices and reducing some costs, argues Jon Brookes, partnerships director at Ecosurety, a UK-based regulatory compliance service. Speaking to Packaging Insights at Packaging Innovations 2025, Brookes tells us that while EPR introduces many complexities, it can also bring opportunities. “We’ve worked with hundreds of producers in the UK and globally, particularly with brand owners, to help them understand the new UK EPR regulations.”“The opportunity we see at the moment, with the onset of EPR, is that we’ll be able to help companies collect data and look at increasing the quality, diversity, and accuracy of the data so they can understand packaging materials and weight,” he explains.
