Paper-based packaging is proliferating across the industry. “Fiberization” or “paperization” was one of the key trends highlighted at Packaging Innovations 2025 in Birmingham, UK, last week, as businesses prepare for new EPR rules. The UK’s EPR scheme is intended to shift the responsibility and cost of packaging waste management from taxpayers and local authorities to businesses that use and supply the packaging. The first EPR payments will be required between October and December this year.