Environmental sustainability is no longer a “nice-to-have” — it’s a must, with half of UK consumers actively preferring to shop with brands that implement reuse and refill systems, according to Catherine Conway, director and reuse lead at reusable packaging consultancy GoUnpackaged. But she explains that the decision to opt for reusability must be made early on in the design process — only then can systems be designed to be more sustainable than single-use. GoUnpackaged estimates that the UK would eliminate over 1.4 billion items of single-use packaging annually if every household opted to reuse just one item per week. The consultancy specializes in helping clients transition from single-use to reusable packaging. It identifies the best products and categories to transition to reuse based on commercial, operational, and environmental KPIs using its proprietary supply chain modelling tool, UnpackAnalytics.
