06 Sep 2024 --- Patagonia, a designer of outdoor clothing and gear, has joined Pack4Good, a sustainable packaging initiative from Canopy, a non-profit organization dedicated to forest conservation, species protection and environment protection. This move builds on Patagonia’s partnership with Canopy, which dates back to 2013 and focuses on eliminating the destruction of ancient and endangered forests linked to viscose textile production.Patagonia’s latest initiative is focusing on developing Next Generation (Next Gen) packaging solutions derived from sustainable sources such as agricultural waste. The company strives to assure its customers that none of its packaging comes at the expense of the world’s most climate- and biodiversity-critical forests.
