28 Jun 2022 --- Pernod Ricard is launching an interactive digital label system to inform consumers about product ingredients, associated health risks, as well as local drinking guidelines. The company aims to cater to consumers’ needs for a more transparent product and will launch a European pilot in July 2022, before a total conversion to the system is implemented on all brands globally by 2024.To support the International Alliance for Responsible Drinking’s commitments, Pernod Ricard announced in 2021 the addition of two pictograms on its packaging. Alongside its pre-existing warning logo against drinking when pregnant, the packaging now includes two illustrations that warn against underage drinking and drunk driving.
