12 Dec 2019 --- Recyclable, reusable, biodegradable, compostable or plain eco-friendly, sustainability trends are sweeping the packaging industry. In light of the growing global concern for the natural environment, sustainability is an overarching theme with high penetration in the packaging industry. Beyond food and beverages, and the hurdles in sustainability to be overcome there, the personal care sector is also making an effort toward more eco-friendly packaging. There is some ambiguity, however, in the “true” sustainability of plastic-alternatives and how best to achieve circular material economies. Moreover, the question remains – is sustainability done right or is it another marketing ploy?