The NextGen Consortium, led by Closed Loop Partners’ Center for the Circular Economy, has released results from the Petaluma Reusable Cup Project, highlighting increasing community engagement in beverage cup reusability across Petaluma, US. The project is the first initiative to implement citywide reuse in California. With support from brands including Starbucks, The Coca-Cola Company, PepsiCo, and Yum! Brands, the project demonstrated the feasibility of large-scale reusable cup systems.
