The EU’s Packaging and Packaging Waste Regulation (PPWR) poses many challenges for pharmaceutical and medical companies whose priority is to guarantee patient safety while moving toward recyclable packaging products. Ahead of the Pharmaceutical Manufacturing and Packaging Congress (PHARMAP) 2025 in Berlin, Germany, April 14–15, we sit down with Andreas Koechling, regional sales director for Healthcare in Germany and Austria at Graphic Packaging International (GPI), to discuss how the paperboard packaging company reduces plastic in medical applications to meet regulatory requirements. At the networking event next week, GPI will showcase its commercialized secondary packaging innovations, which aim to balance environmental sustainability, patient safety, and legislation.
