10 Jan 2020 --- Plastic is only the tip of the single-use iceberg, according to a new Green Alliance report, which points the finger at throwaway culture as the root cause of packaging’s environmental scourge. The research, based on anonymized interviews with leading UK supermarkets and brands, warns that in the absence of government direction, “a disjointed and potentially counterproductive approach to solving plastic pollution is emerging.” Most concerningly, the trend towards swapping out plastics for alternative materials may actually lead to higher carbon emissions and lower packaging recyclability, the report stresses.