16 Jun 2020 --- The rainbow flag is a symbol of identity, diversity and allyship in the LGBTQ+ community. As queerness becomes less of a societal taboo, brand owners are experiencing the benefits of incorporating the rainbow flag in packaging design to attract consumers and boost brand image. PackagingInsights looks into an array of unique and eye-catching Pride Month packaging designs showcasing this year, including Bobo’s limited-edition Lemon Poppyseed Pride Bar and Skittles' Pride Pack gray, achromatic composition.
