Packaging companies must balance automation, sustainability, and address end customers’ loss in buying power to stay ahead of the competition, according to Jan Gruhn, Syntegon’s regional sales manager for Germany. At ProSweets Cologne 2025, Gruhn discusses how Syntegon’s SVX Series vertical packaging machine helps the company meet the industry’s dynamics. “We are presenting our technology for the confectionery industry. As a supplier, we are showing our vertical packaging machine, part of our SVX Series. It is raising the bar for high-output confectionery packaging performance,” Gruhn tells Packaging Insights.
