12 Dec 2018 --- A UK-based food technology company has created an innovative film packaging solution which significantly prolongs the life of fresh fruit and vegetables. As the latest addition to the It’s Fresh! product portfolio, the new Infinite “purposeful packaging” technology reduces food waste in supermarkets, in the supply chain and in the home. After three years in development, Infinite will soon be trialed on packs of berries in UK supermarket Morrisons.