14 Sep 2022 --- Recycled PET (rPET) is becoming as rare and expensive as gold or white truffles, according to UNESDA Soft Drinks Europe. The association is making renewed calls for the EU to grant priority access to rPET for bottlers, arguing that the beverage packaging industry contributes the vast majority of Europe’s supply but is being priced out by high demand. EU bottles have to meet mandatory recycled content and collection targets and have made considerable investments in the recyclability, collection, and recycling of their packaging. Deposit return schemes (DRS) and other bottle-to-bottle systems mean PET beverage packs are some of the most circular products on the market.