11 Jul 2019 --- Hot on the reusability trail, Unilever has launched Cif ecorefill – a new at-home technology that allows consumers to refill and reuse their Cif spray bottles “for life.” Made with 75 percent less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles and seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same high-quality as before.