The European Court of Auditors (ECA) and Safe Food Advocacy Europe (SAFE) have released reports underscoring the need for more transparent food labeling to help consumers make informed choices. SAFE’s study, conducted by market research firms Ethica and Toluna, surveyed 5,000 people from Germany, France, Italy, Poland and Spain. It revealed consumer distrust in food labels, with 67% of respondents feeling that companies fail to provide adequate information.
