01 Sep 2020 --- Reusability is crucial to achieving a circular economy for packaging, yet several practical challenges prevent reusable solutions from mainstreaming, says circular economy company Searious Business. The main barriers include inter-institutional collaboration, regional differences and consumer mindsets on convenience. The zero-waste solutions provider speaks with PackagingInsights about the untapped business potential of reusable packaging in an industry still largely married to a single-use, throwaway culture.