ReCube, a Hong Kong-based food packaging and tableware rental service start-up, is highlighting the potential and importance of eliminating single-use products in Asian countries. ReCube’s business model revolves around reusable meal boxes and cups. The company is partnered with 32 restaurants and rewards customers for returning containers through an app. Kelvin Tsui, co-founder and CEO of ReCube, tells Packaging Insights: “We aim to integrate our services into everyday life, making sustainable choices convenient and accessible for everyone in Hong Kong.”