01 Mar 2022 --- Coors Light is announcing today it will eliminate plastic rings from its multipacks globally, reportedly making it the largest beer brand in North America to move away from the secondary plastic packaging. Molson Coors Beverage Company will invest US$85 million to support the transition, enabling Coors Light to swap to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.The investment will be used to upgrade packaging machinery, which will also allow the company’s entire North American brands portfolio to advance to cardboard wrap carriers by the end of 2025. In total, the move is expected to save 1.7 million pounds of plastic waste annually.“We’re all aware of the impact plastic rings and single-use plastic have. We want to be the change we see in the world – so that means looking at our own processes and deciding what we can do to make a meaningful difference,” a Coors Light spokesperson tells PackagingInsights.Coors Light will debut the new packaging at the “Plastic-Free Future Mart by Coors Light,” a “super” environmentally sustainable pop-up concept store in NYC, US, this week.
