12 Jul 2022 --- Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, is revealing that digital transformation, environmental sustainability initiatives, and customer experience (CX) improvements are among the top priorities driving the development of new corporate supply chain strategies, according to a new study conducted by Forrester Consulting. The Forrester Consulting research study, “Increase Brand Loyalty and Generate Return on Investment (ROI) with Improved Traceability,” was commissioned by Rockwell Automation to understand the degree to which environmental, social, and governance commitments, external regulatory demands, and brand reputation drive private-sector interest in supply chain traceability solutions.