25 Sep 2019 --- In light of Recycle Week – happening now – Coca-Cola Great Britain has launched a new advertising campaign, coined “Round in Circles” to remind people that its bottles are 100 percent recyclable. The move is part of the company’s sustainable packaging strategy and will also be supported by turning the Coca-Cola London Eye green on Wednesday. The campaign includes print and outdoor advertising, with a focus on transport hubs, and aims to encourage more consumers to recycle, which is essential in creating a circular economy for plastic bottles and packaging in general.
