21 Dec 2021 --- Estrella Galicia’s Cerveza Especial beer brand is launching a new glass bottle design in over 300 Sainsbury’s stores across the UK, which is estimated to cut the brand’s carbon footprint by almost 10,000 metric tons annually.The beverage bottles will also showcase a fresh visual brand identity, highlighting environmentally sustainable features, including Forest Stewardship Council (FSC)-certified paper labels and entirely recyclable cardboard packaging. The cardboard packaging will also be created from waste generated in the brewery.The beer company’s new design includes a 12% reduction in glass content. Reducing glass usage is critical to improving industry environmental sustainability credentials. A 2019 study on life cycle assessment databases found that despite glass’ high recycling rates, glass beverage bottles have a higher environmental impact than plastic ones. Sainsbury’s Estrella Galicia listing will showcase the beer packaging through 4x330ml packs and 660ml bottles of Cerveza Lager.
