18 Mar 2021 --- Reusable models in supermarkets are a “no brainer” for Willemijn Peeters, CEO of social enterprise Searious Business. “The big obstacle I see is in the minds of people, they really have to make that switch.” Tomorrow, Searious Business is launching two reusable pilot projects in select Carrefour and Marjane retail stores in Rabat, Morocco, trialing from March to June.