08 Jul 2020 --- Plastic cannot be replaced but it can be redesigned, affirms Woodly, the innovators behind a new type of plastic derived from softwood cellulose that mimics the functionalities of conventional fossil-based plastics. Woodly is touted as a carbon-neutral material that can be recycled in the plastic recycling stream or combusted if necessary. In the latest developments, the Finnish startup is collaborating with Kiilto, a manufacturer of chemical industry products, to develop Woodly packages for domestic cleaning products by the end of 2021.