New aerosol body spray can designed for Unilever personal care brand, Axe. Leading global design and innovation company Seymourpowell is pleased to announce details of its design of ‘Icon 2’ - the new aerosol body spray for Unilever personal care brand, Axe - known as Lynx in the UK. The existing Axe aerosol, designed by Seymourpowell in 2005, called ‘Neutron’ has been very successful in the market for seven years and whilst Unilever remained fully confident with the strength of the design and the Axe brand, there was an emergent need to stay ahead of the competition by securing the design for the “next generation” of body sprays.
