Coca-Cola is bringing back its “Share a Coke” campaign, offering fresh brand experiences and inviting consumers to experience personalized connections. The campaign offers a tangible way to celebrate friendships and cross-cultural connections. The brand’s customization platform offers more names to choose from than when it was first launched, with the option for consumers to add their own personal touch. Whenever consumers cannot find their names in store, they can scan the QR code on the can which takes them to the Share a Coke digital hub.
