23 May 2024 --- Digital IoT agency SharpEnd recently released its second “Connected Experience Report,” examining how the industry is adopting and responding to developments in connected technologies like QR Codes, near-field communication (NFC) and augmented reality (AR). The first report, released in 2021, focused on consumer attitudes and behavioral patterns regarding connected tech. Since then, the packaging landscape has changed dramatically, according to SharpEnd founder and CEO Cameron Worth. In the past three years, the business has seen connected formats go mainstream throughout various segments, including packaging, fashion and consumer goods.
