SHIRIN ASAL has been an uninterrupted fixture at ISM since 2000, and participated this year (ISM 2012) as well. It means that the company was successfully kept on course for the last 11 years with 300,000 Tons annual capacity, in a highly competitive market; the competitive global market like a “Global Village”.
The WINNER* is…! SHIRIN ASAL INDUSTRIAL GROUP as the leading confectionery and food conglomerate, whose last decade history is closely linked with that of ISM.
SHIRIN ASAL has been an uninterrupted fixture at ISM since 2000, and participated this year (ISM 2012) as well. It means that the company was successfully kept on course for the last 11 years with 300,000 Tons annual capacity, in a highly competitive market; the competitive global market like a “Global Village”. Fortunately, at the end of the 42nd international sweets and biscuits fair(ISM 2012), and given the substantial amount of business contracts established at this fair by the company, SHIRIN ASAL was satisfied with the trade fair.
Important momentum was generated by new products ranging from high premium and innovative chocolates like “Romini brand Chocolate”, snack bars like “Winner and Hiss brand chocolate bars” and praline concepts to high quality toffee like Éclair toffee and jelly confectionery with natural fruit concentrates (SHIRIN ASAL is using the high quality natural Juices and Concentrates in manufacturing processes of, toffees, gummy candies), Premium Butter Petit Beurre, Premium Potato Chips with the brand name of “By Nature”, High Quality Fruit Juices with the brand name of “Liona” in very modern packaging, etc.
SHIRIN ASAL is taking advantage of the health benefits associated with these ingredients. Once again, the trade visitors from 70 countries all around the globe, visited SHIRIN ASAL stand. Visitors to the SHIRIN ASAL booth at ISM had an extensive view at how the company is responding to the increasingly demand of the different customers around the world. SHIRIN ASAL had the opportunity to introduce them to their production facilities and wide range of different product types and established amazing amount of business contracts at the fair.
*“WINNER” is a brand new high quality chocolate bar produced recently by SHIRIN ASAL.
Source: SHIRIN ASAL
