09 Sep 2019 --- SIG – a leading systems and solutions provider for aseptic packaging – has conducted almost 3,000 interviews to better understand how consumers interact with QR codes. In Brazil and Europe, usage rates were fairly similar with just 7 percent and 8 percent of consumers, respectively, scanning QR codes several times a week. In China, however, this figure rose to 50 percent – with consumers predominantly hoping to gain financial rewards. This not only shows that QR codes are far more established in China, but also that brands in Brazil and Europe could do more to promote their value to consumers, SIG indicates.
