28 May 2020 --- A new survey by Smurfit Kappa is providing insights into how “Conscious Consumerism” continues to drive the need for UK organizations to embed environmental sustainability into business operations. Within this shift, the burgeoning demand for transparency, propelled by next-generation consumers, is emphasized. The survey highlights how two-thirds of UK businesses have struggled to measure the bottom-line impact of their sustainability strategies. Moving ahead, the company expects environmental sustainability to remain a priority for businesses in a post-COVID-19 era, propelled by what is coined “The Consumer Effect.”
