16 Jan 2024 --- Smurfit Kappa is developing a corrugated cardboard alternative to Brownings’ “Correx” — a widely used but environmentally taxing water-resistant backing for its poster frames. The corrugated packaging giant says the project is special due to its “groundbreaking” post-print production technique — applying the water-resistant coating onto the printed material. Smurfit Kappa says that the innovation provided Brownings with an environmentally sustainable alternative to plastic that exceeded its functional requirements. The product advantages are a recyclable picture frame backing and a “powerful” tool to elevate the brand’s eco-friendly image and cultivate positive sentiments among its customer base.
