12 Dec 2023 --- Smurfit Kappa Leeds designed a freestanding cup recycling box for Valpak. The box has dividers to create nine internal compartments to stack the cups. The design includes a lid with holes that line up with each compartment and a separate layer pad so that when the box is filled, the layer pad can be clicked underneath the lid to seal the holes ready to be sent for recycling. The paper-based packaging company also created a folder that all components would fit inside so that when the logistics company received an order, it could label up the package and send it out, eliminating any packing work to be carried out by a third party. The box can be recyclable via the paper and cardboard waste stream by a waste collector upon delivery of the full box. Smurfit Kappa furthermore integrated a QR code that links back to the National Cup Recycling Scheme to make it simple for customers to arrange the box collection.
