19 Aug 2024 --- Woodforde’s, a UK-based Norfolk brewery known for its craft beers, is elevating its presence on supermarket shelves by teaming up with Smurfit Westrock Saxon. The brewery commissioned the packaging company to design shelf-ready packaging (SRP) to create custom beer boxes for its 8 x 500 mL packs. The durable packaging ensures it is designed as a cross “between functionality and flair,” reducing the risk of product damage during transportation, while cutting down on waste and saving Woodforde’s on damage-related costs. “This project was an exciting one for Smurfit Westrock Saxon and is a great example of working closely with our customers to tackle their packaging challenges together. We worked with Woodforde’s to fully understand their packaging needs and struggles and helped them to navigate them with our sustainable packaging solutions,” says Adam Futter, business development manager at Smurfit Westrock Saxon.
