17 Jun 2022 --- Albertsons Companies has partnered with Library Collective to re-launch its Soleil Sparkling Water brand, showcasing colorful new packaging designs and a Gen-Z focussed retail angle featuring music and social media. Embracing a contemporary marketing scheme, the promotion features a Spotify playlist called Good Times, with 65 “feel good” songs picked to boost the “soleil vibes”. A QR code featured on the new packaging leads consumers to the streaming platform.The new packaging holds eight cans with updated, “eye-catching” artwork featuring bold colors and fruity patterns. The product line is now available nationwide at US grocery store Albertsons Cos., Safeway, Jewel-Osco, Acme and Shaw’s.
