31 Mar 2022 --- Nine major brand owners, including PepsiCo, an independent test and research center and two universities, are uniting on a project to assess how AI technology can help improve packaging sorting capabilities and support the circular economy. The Perfect Sorting Consortium will test AI technology that could help separate packaging that is not currently sorted efficiently. Beyond the two-year project, the consortium’s ultimate goal is to make this AI decision model available for wide use in European sorting plants in Europe.