South Korea’s Korea Advanced Institute of Science and Technology (KAIST) start-up Polyphenol Factory is presenting its hair care brand Grabity at tech event CES 2025 in Las Vegas, US, January 7–10. Grabity is a hair loss shampoo packaged in eco-friendly bottles made from coconut shells, reducing plastic usage and reinforcing environmental responsibility. “Our mission has always been to empower individuals with hair concerns,” says Dr. Hae-Shin Lee, scientist and visionary behind Grabity.