05 Mar 2021 --- Plastic food packaging is only as useful as the additives it contains. Additives are complex blends of materials integrated into plastic polymers to enhance the safety, shape, color, shelf appeal, shelf life and environmental sustainability of packaging. In FMCG industries, growing demand for more environmentally responsible and hygienic packaging is spurring wide-ranging innovation in additives, from plant-based alternatives to antimicrobial technologies and more conventional options reimagined for the circular economy.