24 Jul 2020 --- The personal care industry’s slow crawl toward more environmentally friendly packaging materials perseveres. However, as smaller eco-focused brands grow in popularity, major industry players are increasingly seeking a proverbial piece of the eco-friendly action. In this special report, PackagingInsights takes a look at some of the most interesting eco-packaging launches within the deodorant business – one that has found it notoriously difficult to achieve zero waste packaging materials – and explore how novel packaging is taking an eco turn.