24 Feb 2022 --- Starbucks is commencing the first Europe, Middle East and Africa (EMEA) pilots of its new returnable cup program. The program plans to offer customers a reusable cup option in the more than 4,000 Starbucks stores across EMEA by 2025. “To test and implement reusable solutions at scale, we will use customer feedback and further insights into local operations to ensure we are offering the most effective reusables solution for all, as we work to drive reusables uptake in all our stores and become a resource-positive company,” a Starbucks spokesperson tells PackagingInsights.The coffeehouse chain rolled out its first returnable cup pilot on February 21 in selected UK stores and plans to launch similar trials in other European cities.“The challenge was to ensure we could create a cup that was both transparent and opaque and also worked for both hot and cold beverages,” adds the spokesperson.
