09 Jun 2021 --- Starbucks is introducing a reusable Cup-Share program in all of its 3,840 stores in Europe, the Middle East, and Africa (EMEA) by 2025. A Starbucks spokesperson tells PackagingInsights the company aims to “ensure reusable cups become the standard to-go option.” “This Cup-Share program underlines Starbucks comprehensive strategy to cut back on waste,” the spokesperson adds. Reusable up to 30 times and available in three sizes, each Starbucks cup is associated with an ID number specific to consumers’ deposit payment.
