16 Oct 2023 --- A cross-European survey by Stora Enso emphasizes brand owners’ crucial role in educating consumers about reusable packaging. While consumers hold favorable views of reusable packaging, they do not yet fully understand how reuse systems function, according to the research. The study, conducted by Division Packaging Materials, reveals that brand owners and retailers face challenges with reusable packaging. Seventy-eight percent of respondents were concerned about the hygiene of products packaged in reusable containers. The research finds that while most European consumers hold a positive view on reusable packaging (77%), only 30% fully understand the concept, highlighting a challenge for brand owners and retailers.
