24 Feb 2022 --- Stora Enso and takeaway salad bar company Picadeli are introducing renewable formed fiber lids to replace single-use plastics in takeaway packaging. The lids are made of PureFiber by Stora Enso, plastic-free, recyclable and biodegradable. The solution will help Picadeli reduce approximately 120 tons of plastic waste annually. The new formed fiber lids will be available for consumers at European salad bars starting in March 2022.“The PureFiber lids are produced in Sweden from wood fibers from sustainably managed forests. We have perfected the design of the lids to fit the bowls perfectly, and they even come with a ‘click’ sound that helps consumers know the lid is properly attached to the bowl,” Sohrab Kazemahvazi, senior vice president for Formed Fiber at Stora Enso, tells PackagingInsights.Kazemahvazi explains the company’s strategic aim is to expand with environmentally sustainable, scalable and innovative packaging solutions. Stora Enso does this by supporting “strong forerunner brands” like Picadeli to meet growing consumer demand for plastic-free and circular solutions.“A salad bowl lid is a good example of an everyday single-use plastic item that can make an important difference on climate footprint when replaced by an environmentally sustainable alternative,” he explains.
