The beverage packaging industry is undergoing a transformation driven by environmental sustainability, consumer preferences and regulatory pressures. Companies are at the forefront of this shift, championing solutions such as PET and rPET bottles that reduce carbon emissions, enhance recyclability and offer modern design elements. The packaging landscape is seeing a gradual move away from traditional materials like heavy glass and non-recyclable plastics. Daniel Lehner, global sales director for food and beverage at Alpla, tells Packaging Insights: “There are physical and chemical limits to the use of plastic. But in principle, a solution can be found for every area, which also explains the success and use of plastic worldwide.”