Packaging design needs to adapt to new materials, according to Eleonore Eisath, lead innovation lab and business development manager at Milk. The challenges inherent to such solutions can often be overcome through new design choices, offering elevated, engaging looks. However, Eisath highlights that new material integration can be challenging, as packaging machinery might not be able to handle alternative materials.To support packagers in optimizing their portfolio and overcoming these challenges, food packaging agency Milk has introduced a booklet on eco-friendly food packaging materials — an open-source resource designed to drive innovation and environmental sustainability in the packaging industry. The design studio’s recent release, titled MILK. Material Lab Booklet, aims to provide a comprehensive guide compiling insights on environmentally conscious materials and practical solutions.
