29 Jul 2024 --- Tetra Pak and Mengniu Group are launching a limited edition Milk Deluxe Pure Milk range, customized with 30 different designs based on the art of Van Gogh and Monet. Packaged in Tetra Prisma Aseptic 250 Edge cartons with DreamCap 26 closure, the special edition range has been marketed through a collaboration with Meet You Museum. The cartons are now accessible online and in stores to consumers across Greater China. Mengniu is the “first dairy brand in the world” to offer consumers these designs, which include some of the world’s most celebrated art, exploiting the “unique” design variability offered by Tetra Pak Custom Printing. These “handheld works of art” offer consumer experiences during milk consumption.
